Innovatex Media — Performance Dashboard

⚡ Full Funnel Mode

Revenue & Profitability

Revenue

₹9,433

Base ₹8,000

+17.5%

Ad Spend

₹4,011

Budget ₹5K · 80% used

Profit

₹4,022

After COGS + spend

+12%

Gross Margin

49.7%

Revenue − COGS

Healthy

Performance

ROAS Actual

2.35x

Razorpay ÷ spend

Platform: 3.8x

CPA

₹1,333

Per verified sale

vs ₹1,800 target

Avg Order Value

₹3,133

3 orders today

+8% vs 7D

Total Leads

22

Conv. rate 13.6%

+4 vs yesterday

Traffic & Cost Efficiency

Impressions

48.2K

Reach today

Clicks

963

CTR 2.00% calc

CPM / CPC

₹82.9

CPC ₹4.15 calc

Frequency

2.4x

Meta only

Watch fatigue

Platform Truth Gap

Reported vs actual

Reported Actual

ROAS

3.8x2.35x−1.45

Conversions

93−6 overclaim

Revenue

₹15.2K₹9.4K−₹5.8K

CPC

₹4.30₹4.15−₹0.15

Campaign performance

ROAS actual = Razorpay ÷ spend

Campaign	Status	Spend	Impr.	Clicks	CTR	CPC	Freq.	Conv rep	Conv act	Rev act	ROAS rep	ROAS act	Delta	CPA
Reachclout — ROAS V2	Active	₹2.0K	24.1K	520	2.16%	₹3.85	2.1x	5	2	₹6,266	4.10x	3.13x	−0.97	₹1,000
Brand Search — Q1	Active	₹1.2K	14.8K	320	2.16%	₹3.75	—	3	1	₹3,133	3.20x	2.61x	−0.59	₹1,200
Cart Retarget — L7D	Watch	₹600	7.4K	98	1.32%	₹6.12	5.2x	1	0	—	1.80x	—	—	—
Lookalike — Jan 26	Paused	₹200	1.9K	25	1.32%	₹8.00	6.8x	0	0	—	—	—	—	—

Top Creatives

Reachclout Ad Video 1

reachclout_video1_summer

Meta · Video

ROAS

5.22x

Sales

2

CPA

₹600

Leads

14

Spend

₹1,200

Rev

₹6,266

Reachclout Ad Video 2

reachclout_video2_brand

Google · Display

ROAS

3.92x

Sales

1

CPA

₹800

Leads

6

Spend

₹800

Rev

₹3,133

Reachclout Static Ad 1

reachclout_static1_retarget

Meta · Image

ROAS

—

Sales

0

CPA

—

Leads

2

Spend

₹600

Rev

—

Reachclout Carousel Ad 1

reachclout_carousel1_lookalike

Meta · Carousel

ROAS

—

Sales

0

CPA

—

Leads

0

Spend

₹400

Rev

—

Campaign overview

Total Spend

₹4,011

Today

Revenue Actual

₹9,433

Razorpay verified

ROAS Actual

2.35x

Razorpay ÷ spend

Platform: 3.8x

Active Campaigns

2

1 paused · 1 watch

Spend vs revenue (last 7 days)

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Spend Revenue

All campaigns

Campaign breakdown

Campaign	Status	Spend	Impr.	Clicks	CTR	CPC	Freq.	Conv rep	Conv act	Rev act	ROAS rep	ROAS act	Delta	CPA
Reachclout — ROAS V2	Active	₹2.0K	24.1K	520	2.16%	₹3.85	2.1x	5	2	₹6,266	4.10x	3.13x	−0.97	₹1,000
Brand Search — Q1	Active	₹1.2K	14.8K	320	2.16%	₹3.75	—	3	1	₹3,133	3.20x	2.61x	−0.59	₹1,200
Cart Retarget — L7D	Watch	₹600	7.4K	98	1.32%	₹6.12	5.2x	1	0	—	1.80x	—	—	—
Lookalike — Jan 26	Paused	₹200	1.9K	25	1.32%	₹8.00	6.8x	0	0	—	—	—	—	—

Creative performance

Top ROAS Creative

5.22x

Reachclout Ad Video 1

Total Creative Spend

₹4,011

4 Reachclout creatives

Dead Creatives

2

0 sales, burning budget

Avg Frequency

2.4x

Fatigue threshold 4x

Top creatives

Reachclout Ad Video 1

Meta · Video

ROAS

5.22x

Sales

2

CPA

₹600

Leads

14

Spend

₹1,200

Rev

₹6,266

Reachclout Ad Video 2

Google · Display

ROAS

3.92x

Sales

1

CPA

₹800

Leads

6

Spend

₹800

Rev

₹3,133

Reachclout Static Ad 1

Meta · Image

ROAS

—

Sales

0

CPA

—

Leads

2

Spend

₹600

Rev

—

Reachclout Carousel Ad 1

Meta · Carousel

ROAS

—

Sales

0

CPA

—

Leads

0

Spend

₹400

Rev

—

Lead overview

Total Leads

22

Today

Converted

3

13.6% conv. rate

Not Converted

19

Still in pipeline

Cost Per Lead

₹181.8

Spend ÷ leads

Leads by source

Meta

14

2 converted · 14.3% rate

Google

6

1 converted · 16.7% rate

Organic

2

0 converted · 0% rate

Conversion funnel

48.2K

Impressions

→
−98%

963

Clicks

→
−97.7%

22

Leads

→
−63.6%

8

Checkout

→
−62.5%

3

Sales

All leads

#	Source	UTM Campaign	Date	Status	Revenue
1	Meta	reachclout_video1_summer	14 Mar	Converted	₹3,133
2	Google	reachclout_video2_brand	14 Mar	Converted	₹3,133
3	Meta	reachclout_video1_summer	14 Mar	Converted	₹3,133
4	Meta	reachclout_static1_retarget	13 Mar	Pending	—
5	Google	reachclout_video2_brand	13 Mar	Lost	—
6	Meta	reachclout_carousel1_lookalike	13 Mar	Lost	—

Revenue overview

Total Revenue

₹9,433

3 orders today

Profit

₹4,022

Margin 49.7%

Avg Order Value

₹3,133

+8% vs 7D

Gross Margin

49.7%

Revenue − COGS

Revenue vs profit trend (14 days)

Revenue Profit

1 Mar3 Mar5 Mar7 Mar9 Mar11 Mar13 Mar14 Mar

New vs returning buyers

New Customers

2

66.7% of orders

₹6,266 revenue

Returning Customers

1

33.3% of orders

₹3,133 revenue

All orders

Order ID	Amount	Product	Date	UTM Campaign	Customer type	Source
ORD-001	₹3,133	Product A	14 Mar	reachclout_video1_summer	New	Meta
ORD-002	₹3,133	Product A	14 Mar	reachclout_video2_brand	Returning	Google
ORD-003	₹3,133	Product B	14 Mar	reachclout_video1_summer	New	Meta

Report builder

Build client report

Client name

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Include sections

Revenue & Profitability Platform Truth Gap Campaign Performance Reachclout Creatives Raw Data Export

Preview

IX

Himanshu Kumar — Innovatex Media

Performance report · 14 Mar 2026

ROAS 2.35x actual ₹9,433 revenue Gap −1.45x

Revenue chart

Format

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Scheduled reports

Report name	Client	Frequency	Last sent	Next send	Status
Weekly Performance	Himanshu Kumar	Every Monday	10 Mar 2026	17 Mar 2026	Active
Monthly Summary	Himanshu Kumar	1st of month	01 Mar 2026	01 Apr 2026	Active

Integrations

M

Meta Ads API

Last synced 2 min ago

Connected

G

Google Ads API

Last synced 2 min ago

Connected

R

Razorpay Webhook

23 events today

Connected

S

Google Sheets

8 tabs synced

Connected

COGS & targets

COGS per unit (₹)

Target ROAS

Target CPA (₹)

Monthly budget (₹)

Frequency cap

ROAS alert threshold

Alert rules

ROAS drops below 2.0x

Send Telegram message

Frequency exceeds 4x

Pause campaign + notify

Budget 90% used

Send WhatsApp alert

Client manager

HK

Himanshu Kumar

himanshu@innovatexmedia.com · Admin

Active

IM

Innovatex Media

agency@innovatexmedia.com · Agency

Active